Advertising Business As The Commercial Persuasion Industry

2) Rob Walker refers to the advertising business as the â€Å"commercial persuasion industry† and offers the notion of â€Å"murketing† as this industry’s current method of operation. a. What is â€Å"Murketing?† (Do not cite Wikipedia) Murketing, as described by Rob Walker, is a marketing approach in which â€Å"the line between brand channels and everyday life† is blurred or unclear (Walker, 2008). As he pointed out, the dialogue that was prominent in previous marketing campaigns appears to be missing. For example, who is the targeted audience, why you should purchase these products, questions which are longer prominent (or at least not transparent) (Walker, 2008) What Walker described as the â€Å"murketing† phenomenon is also articulated by other authors such as Anthony J. Cortese. Cortese asserted, â€Å"Now, in order to market a brand, advertisers usually have to use a very soft sell. It is so soft that the product is not the focus and is, in fact, often jettisonable. It is not that advertising no longer wishes to be authoritative; rather, ads and commercials get the consumer’s attention by proclaiming their presence or participation and matter-of-factly admitting their ulterior motiv e-to sell their brand merchandise (Cortese, 2008). Murketing, therefore, allows consumers to place their own definition of value to the product. b. What effect does Walker see it having on us? Walkers contends, contrary to the belief that consumers have developed into a â€Å"clever new creature,† who areShow MoreRelated Health Hoax By Fast Food Companies Essay1469 Words   |  6 PagesFor decades the Fast-food industry has supplied Americans with tasty, comforting food, quickly and for a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that the corporations developed a new approach to marketing their food products to fit their customer’s wants. 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